A new report projects trends in the United States' shifting demographic landscape and explains why it's important to know your customer.

Who uses your products or services? Is it soccer moms, senior citizens, middle-class African Americans, recent immigrant [ … ]

How to use applications like Yowza, Coupon Sherpa, and Mobiqpons to gain customers

Yowza

An iPhone application that displays coupons offered by local businesses

Reach: 725,000 users
Cost: About $50 a month per business location

MobiQpons

A mobile coupon app [ … ]

Entrepreneurs in public relations weigh in on how they would repair the billionaire golfer's scandal-plagued image.

With new social media platforms popping up every second, many companies worry that they can't keep up with their customers.

The growing interest in social media belies an anxiety among businesses about how to use these new tools and how to put them to the b [ … ]

Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketing techniques.

A new website celebrates the spirit of quirky TV commercials produced by local businesses.

Asked by publicists to tout the Golden Globes, British comedian Ricky Gervais decides that self-promotion on Twitter is "undignified."

Twitter's popularity has soared thanks partly to a celebrity love-in,
 but is the backlash beginning? 

British comic Rick [ … ]

By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads.